What We Do

At Fifty, we’re dedicated to improving the relevancy of online ads for both consumers and advertisers so that your browsing experience on the internet is improved. To do this, we have built technology that analyses what users do and share across the internet including social media sites so we can tailor ads to users based on their interests. In doing so, we hope to make advertising more relevant for you. Besides the relevancy of the ads you see in this way, your online experience remains effective and inexpensive so that most content online remains free for you to view. By visiting our website, you are accepting the practices outlined in this privacy policy. Fifty has partnered with the following organisation to ensure that all information is properly regulated and that you have the greatest amount of control over what information you are providing.

Our Technology

Fifty’s Technology analyses and understands social media behavior, inter-connectivity and interests between users. We use this insight to activate digital advertising to specific groups or audience segments to improve the relevance of advertising which appears on web pages. This data consists of anonymous information regarding the relationships between people, the website pages they visit and/or the actions they take on a websites using different electronic devices such as laptops, tablets or mobile phones.

Our Cookies

A cookie is a small text file stored on a user’s computer for record-keeping purposes. There are two types of cookies: Session Cookies are used to make it easier for you to navigate on websites. A session ID cookie expires when you close your browser. Persistent Cookies are used to run our technology as they enable us to track and target the interests of our users to enhance the experience on our partners’ websites. Persistent cookies remain on your hard drive for an extended period of time. You can remove persistent cookies by following the directions provided in your internet browser’s ‘help’ file. Our partners’ advertisements are displayed on many websites: publishers. These publishers may also place cookies on your browser. These cookies are there so that the publishers recognise that Fifty has a personalised advertisement available for your browser.

To find out more about cookies please visit

Your Data

Fifty collects Non-Personally Identifiably Information (N-PII) via anonymous “cookies” placed on our partners’ websites. This allows us to show you advertising that is more relevant and interesting to you. We do not at any point collect Personally Identifiable Information (PII) such as your name, address, phone number, email, address, credit card information, or anything else that can personally identify you on behalf of our clients. There is no way for Fifty to identify you.

Opt Out & Choices

If you would still not like to have ads tailored to your interests you can disable cookies in your internet browser (usually by selecting Tools-Options-Privacy) or contact us directly by email or post on the details below But remember, cookies are used for a variety of reasons, not just online advertising, and so by deleting them you may affect your online browsing experience. Opting out of Fifty cookies does not mean you will no longer receive online advertising. It does mean that Fifty will no longer deliver ads tailored to your Web preferences and usage patterns.

Information Security

The security of your information is important to us. We have implemented reasonable security measures to protect the information in our care, both during transmission and once we receive it. This includes, but is not limited to, the use of firewalls and encryption. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your information, like most companies, we cannot guarantee its absolute security.

If you have any questions or comments about our security policies, please send us an email at [email protected] or write to us at: Fifty Media, White bear Yard, 144a Clerkenwell Road, London EC1R 5DF


The Fifty team.