STANDARD DESKTOP DISPLAY AD SPECS

STANDARD SIZES

Medium Rectangle/MPU – 300×250

Wide Skyscraper – 160×600

Half Page – 300×600

Leaderboard – 728×90

Max Initial File Load Size: HTML5 – 100KB; JPEG, GIF, PNG – 40KB
Max Video & Animation Frame Rate: 24 fps
Max Animation Time: :15s, 3 -:05s loops
Audio: Must be user initiated
Hot Spot: Not to exceed 1/4 size of ad.
Z-Index Range: 0 – 4,999
Max Percentage of CPU Usage: 20%
Labelling Requirements: Must be clearly distinguishable from web page content, with clearly defined borders
Submission lead-time: 5 business days

Note Regarding HTML5: HTML5 ads must be served via third party ad server and must be built within the ad server that will be serving. We cannot accept HTML5 assets and serve them without tags. When the ads are served through a third party ad server, we will defer to their specs for file and load sizes, so you can abide by their restrictions when making creative. As long as we have the tags and they pass through the designated ad server’s requirements, we can traffic them.

MOBILE AD SPECS

STANDARD SIZES

Static Interstitial – 300×250

Static Banner – 300×50

Static Wide Banner – 320×50

Max Expanded Size: Not allowed for this unit
Max Initial File Load Size: 40KB
Subsequent Max Polite File Load Size: 60KB
Subsequent Max User Initiated File Load Size: Not allowed for this unit
Subsequent Max User Initiated Additional Streaming File Size: Not allowed for this unit
Max Video & Animation Frame Rate: 24fps
Max Animation Time: :15s, 3 -:05s loops
Max Video Length: :15s max
Audio: Must be user initiated
Z-Index Range: 6,000,000+
Max Percentage of CPU Usage: Changing connectivity speeds and device variability affect how ad display is processed
Labeling Requirements: Must be clearly distinguishable
Submission lead-time: 5 business days
Best Practice: Ensure images are mobile web optimized, do not use Flash assets, landing pages must be mobile optimized, include dimensions in le name

VIDEO AD SPECS

INSTREAM SKIPPABLE AND UNSKIPPABLE VIDEO

Format: FLV, MP4, MOV
Max File Size: 300MB
Max Ad Length: :15 video (Linear)
Max Backup GIF Size (Static): N/A
Max Loops: N/A
Video Aspect Ratio: 4:3 accepted, 16:9 preferred
Max Animation: N/A
Video Frame Ratio: 24-25 or 29-30
3P/Site Serving: Yes
Tag Preferences: iFrame/Jacascript, Standard
AST Compliant: Yes
Audio Time: :15s, 30s
Max FPS: 23.98 or 29.97
Hot Spot: N/A
Codec: H.264

NATIVE AD SPECS

Description: Ad unit that looks and behaves as if it is a part of publisher’s site.

Benefits: Seamless ad experience.

Min Image Size: 300×300
Max Image Size: 1200×1200
Image Format: JPEG
Number of Images to Provide: 12-15
Max Image File Size: 1MB
Submission lead-time: 5 business days
Required URLs: Image-specific landing page URLs need to be provided
Image Captions: Image-specific caption needs to be less than 500 characters

SOCIAL AD SPECS

FACEBOOK LINKS

Image Size: 1,200 x 628 pixels
Image Ratio: 1.9:1
Text: 90 characters
Headline: 25 characters
Link Description: 30 characters
Recommended: Best suited for Direct Response campaigns *Your image may not include more than 20% text

FACEBOOK PAGE POST ENGAGEMENT

News Feed Image Size: 1,200 x 900 pixels
News Feed Image Ratio: 4:3
Text: 90 characters
Recommended: Best suited for Awareness campaigns *Your image may not include more than 20% text

FACEBOOK CAROUSEL

Image Size: 600 x 600 pixels
Image Ratio: 1:1
Text: 90 characters
Headline: 40 characters *Your image my not include more than 20% text

FACEBOOK CANVAS

Image Size: 1,200 x 628 pixels recommended
Image Ratio: 1:9:1
Text: 90 characters recommended
Headline: 45 characters recommended *Your image my not include more than 20% text

LINKEDIN SPONOSRED UPDATES

Supported Content Types: Text, images, videos, links, presentations, documents
Text Character Limits: 600 characters – copy will be truncated after,
Embedded Image: JPEG, GIF, PNG, 320×265 pixels max, image sampling ratio up to 4:4:2
Embedded Video: No video embed, only linking from other sites: Youtube plays on site in player, Vimeo and SlideShare play on site in player on Home Page but not Company Page, player 700×700 pixels
Link: Title: 230 characters, Preview: 180×110 pixels
Presentations and Documents: Presentations: PDF, PPT, PPS, PPTX, POT, POTX, Documents: PDF, DOC, DOCX, RTF(MSOf ce); Apple iWork Pages, 100MB max

TWITTER PROMOTED TWEET

Text: 140 characters
Details: Appears in Twitter feed, can be retweeted, replied to and favorited

TWITTER PROMOTED TRENDS

Details: Trends appear on the left side of the homepage. Positioned at the top of the list for 24-hours, clearly marked with a promoted icon

TWITTER PROMOTED TRENDS

Details: An ad that invites targeted Twitter users to follow your brand

INSTAGRAM IMAGE

Image Size: 1080×1080 pixels
Aspect Ratio: Square format 1:1, landscape format 1.9:1
Accepted File Types: JPEG, GIF, PNG
Caption Length: Caption appears below image and can include up to 300 characters
Recommended: Avoid using URLs in caption text, no logo requirements
Submission lead-time: 5 business days

INSTAGRAM VIDEO

Video Size: 1080×1080 pixels
Aspect Ratio: Square format 1:1, landscape format 1.9:1
Accepted File Types: MP4, 30MB or less
Caption Length: Caption appears below image and can include up to 300 characters
Recommended: :03s minimum, :15s max. Avoid using URLs in caption text, no logo requirements
Submission lead-time: 5 business days

INSTAGRAM CAROUSEL

Minimum Number of Images: 3
Maximum Number of Images: 5
Image Ratio: 1:1
Minimum Resolution: 600 x 600 pixels
Maximum Resolution: 1936 x 1936 pixels
File Type: .jpg or .png
Maximum Size: 30 MB per image
Caption: Text only, max 2,200 characters *Your image my not include more than 20% text

AUDIO AD SPECS

AUDIO FILE

Duration/Dimensions: :15, :30, or :60 seconds
Format: WMA, MP3 or WAV
File Size: 1MB
Flash: n/a
Flash Size: n/a
Tracking: Triton/1×1 Pixel
3rd Party Ad Server: No
Reporting Metric: Impressions

COMPANION BANNER

Duration/Dimensions: Medium Rectangle 300×250; 300×50; 728×90
Format: GIF, JPEG, or Rich Media
File Size: 120K
Flash: Yes
Flash Size: 1MB
Tracking: Triton, 1×1 Pixel or JS/iFrame Tag
3rd Party Ad Server: DFA, Atlas, EB & DB
Reporting Metric: Impressions & Clicks
Flash Support: Flash banners can be tracked when the industry standard “ClickTAG” tracking layer is used
Flash Looping Restrictions: 3x per served ad
Flash Animation Speed: 24FPS in Rich Media
Flash Animation Time: Max 7sec
Best Practices: 1×1 tracker on audio and a separate set of display creative trackers. Suggest to run a 3rd party banner that will warp creative and tracking in one package